FLiiPS was started as a concept centered on printing designs and messages on straps.
First, we had to figure out how to print bra straps—no easy feat on narrow fabric, especially when we wanted to print two sides. After a year experimentation, we were able to print beautiful reversible fashion design bra straps for multi-way, convertible bras. (US Pat. Pending US20150140898)
We then thought, why not embellish those straps with favorite affiliations? The college we love. The teams we cheer for. The military service branch we, a family member or friend proudly serves in. The favorite charity or cause we support.
FLiiPS products also excited us because they were only for women. Officially licensed and fashion apparel accessories that are not unisex products (hats, t-shirts). The reversible, two-design straps were a new product that had never existed before. Casual day and date night. Home and away. Solids and patterns.
We love that every woman’s shoulders are her own “billboard space.” Every woman can wear her unique affiliations as her personal brand. My Shoulders. My Message.
So, FLiiPS straps say to the world, “This is me. Who I am. What I care about. Others don’t tell me; I own it.”
We all have many affiliations and we can now express them in a new, direct, fashionable, and fun way.
Enjoy your straps and share your personal story with us at Fliips.com, #MyFliipsStory, and on Facebook.